Publication Plan
Title: INDIE
Positioning Statement: For people who love music
Frequency of Publication: Fortnightly
Price: £2.50
Distribution: Newsagents, Supermarkets, gig venues and Music stores E.G. HMV
Rationale: The approach of the magazine is to relate to indie music fans and to give them the latest update on their favourite bands and singers.
Style: Informal magazine for indie music fans. Using normal vocabulary and standing out writing and presentation with some forms of slang.
Regular Content:
· Editor’s Letter
· Official top 20 Indie Music Chart
· Fan’s letters
· Gig Reviews
· New album reviews
· Feed you addiction - List of upcoming gigs
· Posters section
· Discovered by INDIE – unsigned bands
· INDIE’s favourite band this week
· Competition – meet and great
· ASK – Artists answer your questions
· Quiz
Features:
· The Wombats tell INDIE everything
· Refrains first exclusive interview
· Tribute to Kurt Cobain
· Vote for Indie music band of 2011
· Up close and personal with Kings Of Leon
· Breaking out – How to get your band noticed by INDIE
· Tips on becoming the next big thing
· Gig do’s and don’t
· INDIE’s favourite snaps from Leeds festival
· 50 greatest moments of the music industry
· The websites to download from
· A day with Arctic Monkeys
· Tracking – Florence and The Machines album meaning
· Who will win - Kasabian vs. The Killers
· The story behind Snow Patrol
· The Goo Goo Dolls reveal all
· Interview with The Beatles tribute band
· Article on The Noisettes
· Article on Foster the People
· The story behind The Kooks
House Style
Coverlines: Myriad Pro
Headlines: Vijaya 177pt
Standfirst: Calibri (body) 14pt and in italics
Captions: Calibri (body) 7pt
Features first paragraph: drop capital Arial, 5 lines deep, and the first word in capitals
Body Text: Arial 11pt
Colour Scheme: black, red and white
