Thursday, 17 November 2011

Publication Plan

Publication Plan

Title: INDIE

Positioning Statement: For people who love music

Frequency of Publication: Fortnightly

Price: £2.50

Distribution: Newsagents, Supermarkets, gig venues and Music stores E.G. HMV

Rationale:  The approach of the magazine is to relate to indie music fans and to give them the latest update on their favourite bands and singers.

Style:  Informal magazine for indie music fans. Using normal vocabulary and standing out writing and presentation with some forms of slang.

Regular Content:

·         Editor’s Letter
·         Official top 20 Indie Music Chart
·         Fan’s letters
·         Gig Reviews
·         New album reviews
·         Feed you addiction - List of upcoming gigs
·         Posters section
·         Discovered by INDIE – unsigned bands
·         INDIE’s favourite band this week
·         Competition – meet and great
·         ASK – Artists answer your questions
·         Quiz

Features:

·         The Wombats tell INDIE everything
·         Refrains first exclusive interview
·         Tribute to Kurt Cobain
·         Vote for Indie music band of 2011
·         Up close and personal with Kings Of Leon
·         Breaking out – How to get your band noticed by INDIE
·         Tips on becoming the next big thing
·         Gig do’s and don’t
·         INDIE’s favourite snaps from Leeds festival
·         50 greatest moments of the music industry
·         The websites to download from
·         A day with Arctic Monkeys
·         Tracking – Florence and The Machines album meaning
·         Who will win - Kasabian vs. The Killers
·         The story behind Snow Patrol
·         The Goo Goo Dolls reveal all
·         Interview with The Beatles tribute band
·         Article on The Noisettes
·         Article on Foster the People
·         The story behind The Kooks


House Style

Coverlines: Myriad Pro

Headlines: Vijaya 177pt

Standfirst: Calibri (body) 14pt and in italics

Captions: Calibri (body) 7pt

Features first paragraph: drop capital Arial, 5 lines deep, and the first word in capitals

Body Text: Arial 11pt

Colour Scheme: black, red and white

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