Researching the Market Place

For the market research task I have researched existing music magazines who could be competitors to my music magazine.

Name: NME

Price: £2.20

Frequency: Weekly

Average Issue size: 69 pages

Circulation: 56, 284

Readership: 411,000

Launch Date: 1952

Male reader: 73%

Female reader: 27%

Average age: 25 years

ABC1: 73%

Target Market: Men aged 17-30 years

Media Pack: http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf

 

Name: Q

Price: £3.90

Frequency: Monthly

Average Issue size: 55 pages

Circulation: 103,017

Launch Date: October 1986

Male reader: 75%

Female reader: 25%

ABC1: 68%

Target Market: Mixed gender aged 18-44 years

Media Pack:

http://www.bauermedia.co.uk/Brands/Q/

Name: Rolling Stone

Price: £3.20

Frequency: Weekly

Average Issue size: 60 pages

Circulation: 1,453,158

Readership:

Launch Date: 1967

First issue date: November 9^th, 1967

Male reader: 58%

Female reader: 42%

Average age: 32 years

Target Market: both male and female aged 18-34 years

Media Pack:

http://www.srds.com/mediakits/rollingstone/index.html